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£5.00 Hat sale at

£5.00 Hat Sale for a limited time only

How’s your summer so far? Looking for the perfect hat to keep your little one’s head protected whilst looking totally stylish then have a look at our £5.00 Hat Sale.


The sun has made a few appearances over the last few weeks, but nothing to write home about so far. However, on sunny days it is advisable to keep precious little heads covered to prevent sun burn and sun stroke.

The wide brimmed hats also give eyes and ears added protection as well as looking super cute.

Many of our Summer Hats are reversible and can be worn in and out of the water, perfect for beach days out with UV filters making them the perfect choice for your baby or toddler.

As well as the Summer Hats we have a selection of Slouchy Beanie Hats left from Rattletat and some beautiful Newborn Hats from GoumiKids.

I’m not going to tell you the end date of this offer so you’d better pop over to the site sharpish so that you don’t miss out.

Don’t forget to tell your friends about this offer so that they can get in on the action.

Lisa x

It’s our 9th Birthday Today

It’s our 9th Birthday Today.


It’s our 9th Birthday today!!

On one hand I’m super excited that I’ve racked up this many years and on the other hand I’m disappointed that my ‘lil biz’ has not quite reached the heights that I expected all those years ago when I had the big dream of taking on the world lol.

Laughing aside it’s been quite a journey of making the biggest mistakes (it’s true that you learn from your mistakes) to doing things that would never have been possible otherwise. I’ve (virtually) met some fantastic people and fellow business owners that have been along for the ride with me and love the ‘Biz Fam’ that I’ve gained over this time.

So to celebrate this milestone and to say Thank You for keeping us going I’m offering 15% Off Everything on Site until Tuesday 10th May. Just add Birthday9 in the Discount box at the checkout.

As an Independent Retailer we do rely on YOU guys to keep us going and so if you like what you see, share with your friends and family, leave us a review on the products that you’ve bought and engage with us on our Facebook Page.

We love to hear from you and hope that you enjoy your shopping experience with us.

One of my favourite jobs is buying new stock, but as we all know babies grow at an extortionate rate so we’ve popped a little vote type box so you can let us know what age your littles are at so that we can buy age appropriate stock next time round.

I’m going to stop talking now, but just to say Thank You again.


As well as the discount we have some great competitions on the go:

Win a set of At the Seaside Flashcards

Win £20.00 to spend at

Win a Soggs Socks Box Set

Win a Squidge & Pip Baby Sensory Teething Toy

Love you guys

Lisa x

Flash Baby Sale Event

We’re having a Pre-Christmas Flash Baby Sale Event over on our Facebook Page.

So grab yourself a ______________(insert appropriate Cuppa/Glass of Wine/Hot Chocolate) and join in the event to grab some Baby and Toddler Bargains.

Pre-christmas Flash SaleHere’s how it works:

Photo’s will be uploaded to the event page with the price and number of items available.

You can purchase by the items by leaving a comment with your paypal email address so an invoice can be raised. Items will be held until payment is made (but can only hold for a couple of hours) at which point they will be re-offered out. Once the payment is made I will mark against that they have been bought.

All items are inclusive of Postage & Packing so the price on the photo will be the price you pay.

Share the event with your friends would make it a much more enjoyable evening.

`Most importantly join in and have fun x

Click on the image above or Here where you will be taken to the event.

Lisa x

Last Bank Holiday Sale



Well it’s here.

The last Bank Holiday of the year before C*******s (still a forbidden word as far as I’m concerned) so we’re having a Last Bank Holiday Sale.

As I write this post I’m layered up listening to the rain on the window whilst the other half is downstairs making a hearty roast. Not really what you expect for August, but hey were in England!

We’ve enjoyed the school holidays with family outings, a night on Dartmoor, the school uniform shop and general family fun. Our youngest is REALLY looking forward to starting school and our eldest is looking forward to starting college (double whammy in the mum tears stakes).

We still have lots of items on our SALE page if you fancy grabbing and even more reduced bargain (use the code) and there is of course 15% Off Everything on site using the code: lastbankholidaysale code at the checkout.

Go on…….you know you want to!!

button Birthday Celebrations

Happy Birthday Celebrations at

Today we celebrate our 8th Business Birthday and last week we celebrated our son’s 16th birthday which just goes to show how quickly time flies by.

From a little seed as they say. We’re not quite an oak tree yet, but we’re definitely past the bendy sapling stage. We love bringing new products to you and hope you will come back time and time again and even tell your friends.

We appreciate and value your feedback and opinions so if there’s something that you would like to see on the site then do let us know and we will see what we can do.

We’re hoping and planning to get out and about from behind the computer screen in and around the Exeter area with various markets and fairs. We’ll keep you posted on this.

Don’t forget that every Newsletter subscriber is entered into a monthly draw of £10 to spend on site so if you’re not already subscribed here’s the link to do so.

As well as the blog we’re available on Twitter and Facebook so pop over and join in the conversation. The Royal Baby is hot topic at the moment.

So to mark the occasion we’d like to offer you all 15% Off Everything on site.

Just add: happybirthday at the checkout.

Our Birthday Celebrations Sale includes everything from our Inch Blue Shoes to our range of Sock-Ons.

Happy Shopping x

We’re having a SALE at Babynotincluded

Follow my blog with BloglovinSALEPic

We’re having a SALE so do pop over and have a browse at the many items reduced up to 30% OFF.

Brands Include Plum Collections, HooligansKids, BuggySnuggle Bsnug, Soft Touch and Olive & Moss.

As well as our Summer Hats and Rompersuits we have Tights from as little as £2.00 a pair so whether you’re stocking up on bigger sizes or putting things aside for Christmas (sorreeee) come on over and have a look.



Updates from us!

Updates from us.

So it’s been a while since I’ve posted so I thought I’d do a bit of a round-up of what we’ve been up to.

On Saturday we went to the Exeter Baby & Children’s Market at St James School, Exeter. It was a great success despite the grotty weather tinged with a slight sadness as it was Janette the organisers last market. She’s off to pastures new but the markets will continue so you will see us there again. If you haven’t been before and you are local to Exeter then they’re great for baby bargains and finding local businesses like ourselves.

Upcoming events we are attending the Heart FM Baby Show, Westpoint, Exeter on Saturday 21st June which we’re looking forward to and currently planning our exhibition stand. If you’re quick there’s still time to register for FREE tickets.

We’ve got some great New Brands on the site and more to come – Keep an eye on our New Additions page for more info.  These trousers are my favourite from Plum Collections a great Australian brand.

Sausage Dog 2 pack
As well as  this we currently have some Facebook Fan Offers so if you don’t like our page already, pop over to see what we have on offer!

And not forgetting Father’s Day this Sunday (15th) which I’m sure none of us will forget!!

That’s it for now but hopefully we’ll be back with a few Competitions and more great brands.

Lisa x

Happy Birthday to Us!

Happy Birthday to Us!

Happy Birthday to us

We’re 7 Today!

I can’t believe that it’s been a whole 7 years since my dream of running a business became real, the website went live and the hardwork began.

As a huge Thank You for your loyal custom we’d like to offer you 10% Off Everything on site, and will keep this open until Saturday as I know only too well that time is precious. Just add seventoday in the discount box at the checkout.

Don’t forget to pop over to our Facebook Page which will keep you bang up to date with all our new products and offers or sign up to our Newsletter for exclusive subscriber offers.

Funky Baby Clothes –


Happy New Year – January SALE

January Sale at

Happy New Year from

We’re doing it the traditional way and having a January SALE in January (novel I know these days).

We LOVE our customers old and new so feel free to pass this on to any Mummy’s, Daddy’s, Aunties or anybody that may be buying for a little one.