From a Mother to Another (#MotherToAnother)
How many clothes have your kids got?
How many of those are packed away longing to be worn by another little boy or girl?
From a Mother to Another is a great way to make a fellow Mummy or Daddy smile in the knowledge that their child is wearing warm, fitting clothes at no expense to you.
In fact JoJo Maman Bebe will exchange your pre-loved clothes for £5 to spend across their 72 stores.
JoJo will be collecting good quality outgrown or unwanted baby and children’s clothes in, sizes 0-6 years, at their 72 stores across the UK and Ireland (Click here for a full list). Ideally these will be made up outfits in clear plastic bags (large freezer bags will suffice) with the age clearly marked.
Did you know that nearly a third of the UK’s clothing ends up in landfill (shocking), equating to 350,000 tonnes a year. By extending the life of clothes by just three months of active use, carbon and water waste could be reduced by up to 5-10% a year. Sending good quality, little worn hand-me-downs to those in need could mean they are worn by many more children.
The emergency clothing packs will be distributed by some of the Trussell Trust’s 420 Foodbanks across the UK and by a number of partner charities on the ground in Lebanon. Helen Frank’s from Trussell Trust explains why she jumped at the chance to get involved; “I am delighted Trussell Trust Foodbanks will be participating in the From A Mother To Another campaign with JoJo, it is a natural fit to The Trussell Trust’s ‘More Than Food’ approach, which offers additional services to help alleviate poverty in the UK. Over a third of three day emergency food supplies provided by Trussell Trust foodbanks go to children in crisis. From a Mother to Another is a perfect way for one mum to bring a little light and a lot of comfort to another.”
Laura Tenison, founder & CEO of JoJo, visited refugee camps in the Bekaa Valley on the Lebanese Syrian border late last year and as a result JoJo launched an urgent appeal to collect winter shoes and boots for the children living in tents, now under snow.
Laura explained what she found when visiting the camps; “The situation is dire and the millions of women and children living in makeshift tents are in urgent need of emergency humanitarian aid to help until it is safe to travel home – just a few miles across the border. They left Syria with whatever they could carry. Their children have outgrown their clothes long ago and are often in rags. The gift of a FAMTA pack brings tears of gratitude. Children are dying from the cold, we just had to help.”
So this is how you can help:
- Pick out some of your little ones pre-worn clothes (of good quality) to make up a complete outfit making sure that the whole outfit is of the same size.
- Blow a kiss on them.
- Put in clear plastic bags (we used large freezer bags).
- Clearly mark the sizing, gender and season on the outside.
- Pop into your local JoJo Maman Bebe (for your nearest click here).
- Receive your £5 to spend at JoJo Maman Bebe and relish in the fact that your donation will make another Mummy very happy
Donations can be dropped off between 2nd February – 5th March 2016 and then all outfits will be packaged up and sent off to their new little people in time for Mother’s Day.
Keep up to date with how the campaign is going by following @jojomamanbebe or using the hashtag #MotherToAnother.
Here are ours: